dashe cellars: rebrand + redesign

An elegant and whimsical approach to a new vision for a local boutique winery.*

Art direction & design: Jenny Pan
Illustration: Richard Perez / www.skinnyships.com

A Marriage of Ideas
Founded by husband and wife winemaking team of Michael and Anne Dashe. Dashe Cellars carries on the tradition of family-run, artisan wineries. Focused on crafting small allotments of exceptional wines. Dashe marries Michael’s years of California winemaking experience with Anne’s classic training in the great winegrowing regions of France. Stylistically the monkey and fish represents the blend of both worlds, creating complex wines that capture the charm and personality of top vineyards throughout Sonoma county.

*This project is self-initiated, conceptualized and designed for academic purposes only. Jenny Pan did not work with or for Dashe Cellars.